The HOLY MALLAM Event: "Why We Are Packaging It" - Organisers



Mrs Oluwaseun Ogunleye - Conveneer

 FROM THE MOUTH OF THE CONVENEER (Continued From Thursday)
All these misconceptions fuelled something in me-to act as a brand literacy /brand consciousness advocate for my fellow SMEs knowing fully well that without a proper brand positioning, these small businesses might not go very far. I wanted the situation in developed countries like United Kingdom and America, where the small/medium brands drive the economy to become a reality in Nigeria. All these led me to starting FUTUREBRANDS CLUB, which is basically a branding club for Nigerian SMEs.


The vision of FUTUREBRANDS Club is to ‘build a pool of brand-conscious and brand-literate Nigerian Entrepreneurs whose businesses will take over the economy of this nation in five years from now.’

Our Mission is to create a platform where entrepreneurs can learn about branding as it pertains to their businesses while also sharing their branding experiences with one another.

The platform we have created to actualize this vision is the BRANDFORUM which is a FREE brand enlightenment workshop for Small and Medium business owners. The brandforum affords entrepreneurs from different sectors of the economy the opportunity of learning about the many aspects of branding and its relevance to their businesses while also rubbing minds with experts.

To date, we have almost 50 heads of businesses, who have attended the quarterly brandforum from its inception in December, 2009. We however are going to reach out to more people in the next one year

Come December 10, 2010, the Futurebrands Club will be marking the 1st Anniversary of brandforum. As part of the anniversary package, two seasoned entrepreneurs namely Mrs. Adesuwa Onyenokwe, Editor-in-Chief and Publisher of TodaW Magazine and Holy Mallam, The Ethical Comedian will be in the house to share their branding experiences with us on that day.

Also, the club’s BRAND LIBRARY which is aimed at furnishing Club members with resource materials that can aid their knowledge of branding and subsequent application of same to their businesses will be commissioned on that day.

One of our goals for the New Year is to create more awareness for the Club and the brandforum so that more entrepreneurs can join us and thereby avail themselves of the many benefits that the club and its programmes has to offer.

Furthermore, we will ensure that our brand enlightenment sessions keep offering valuable insight by bringing in seasoned brand professionals and entrepreneurs to the table at every session. (Concluded)

PLEASE REMEMBER TO CONFIRM YOUR FREE SEAT BY SENDING A TEXT TO: 08033790365
Send it in the format NAME _ STAR WEEKLY FAN _ WILL BE ATTENDING E.g. FRANK EBOH _ Star WEEKLY FAN _ WILL BE ATTENDING
See you there!